Cody W. Hoerauf

Hey, so I refuse to talk about myself in third person. I’m a born, raised, and currently based in New York creative. I received my BFA in Graphic Design from the Savannah College of Art & Design. With over 8 years of experience in the industry, I have previously worked at Jones Knowles Ritchie and DesignBridge.

Currently I am freelancing and take clients on a limited basis. If you are interested in working with me please inquire about my availability below:

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CONCEPT, ART DIRECTION, MERCH

Bills “Whiteout” Alternate Uniforms

These “whiteout" alternate home uniforms for the Buffalo Bills are inspired by the city's legendary blizzards and pay homage to the resilient spirit of Buffalo. They showcase a clean, predominantly white aesthetic along with a custom typeface, evoking the treacherous whiteout conditions produced by these storms. Just as the city's residents brave the snowstorms with unwavering determination, the Buffalo Bills can now take the field in uniforms that embody their unyielding spirit and commitment to excellence.

The most recent blizzard of 2022 dumped more than 5ft of snow at the Bills home stadium, which shattered a New York State record for the most snowfall in a single 24-hour period. This storm forced the Bills to relocate their Sunday game against the Cleveland Browns to Detroit's Ford Field. The weather forecast for this storm also resembled the Bills logo which their social media team was quick to jump on.

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