Cody  W. Hoerauf


Hey, so I refuse to talk about myself in third person. I’m a born, raised, and currently based in New York creative. I received my BFA in Graphic Design from the Savannah College of Art & Design. With over 8 years of experience in the industry, I have previously worked at Jones Knowles Ritchie and DesignBridge.

Currently I am freelancing and take clients on a limited basis. If you are interested in working with me please inquire about my availability below:

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PACKAGING

Budweiser
Summer LTO’s


In Summer 2016, in the midst of heated Presidential debates, Copa America, and the Rio Olympics, Budweiser’s America can stole the conversation. For Summer 2017, we wanted to continue telling Budweiser’s story. We kicked off summer by bringing back our bold America can design, but that wasn’t enough. We wanted to remind Americans that the Bud they hold in their hands was brewed right here in the States.

There are 12 Budweiser breweries across the country, proudly brewing Bud’s distinct golden suds. To celebrate Budweiser’s home-grown pride, Bud replaced the name of their beer with the 11 states that brew Bud: California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas, and Virginia. We brought to life each state’s individuality.
 

AWARDS:

Graphis: Packaging Gold ‘18,
The One Show: Packaging Bronze ‘18,
Communication Arts: Shortlist ‘18










PACKAGING

Budweiser
Reserve Collection


Budweiser's Reserve Collection aimed to provide beer enthusiasts with the opportunity to experience and taste history with every sip. Each specialty lager within this collection has a unique narrative that is exclusive to Budweiser and each beer has been meticulously crafted and perfected by Budweiser's seasoned brewmasters. This curated selection offers consumers a truly distinctive and unparalleled beverage experience, embodying the epitome of craftmanship and heritage in the world of beer.

The first beer released in the Fall of 2017, the Budweiser 1933 Repeal Reserve Amber Lager. Next, in Summer 2018, the collection introduced Budweiser Freedom Reserve Red Lager. Followed by the Budweiser Reserve Copper Lager, a collaboration with Jim Beam in the Fall of 2018. Lastly the Budweiser Discovery Reserve American Red Lager was released in the Summer of 2019.


AWARDS:

The Dieline Awards: Beer Packaging 2nd place ’19, D&AD: Packaging Design Shortlisted ‘19









PACKAGING

Budweiser
Holiday LTO’s


Budweiser has a long history of dressing up for the Holidays. Every November and December, the brewery in St. Louis, Missouri decks its halls with beautiful ornaments, garland and lights to celebrate the Yuletide.

But with consumers, celebrating the Holidays means trading-up to other beer brands perceived as more premium than Budweiser. Our task was to launch limited edition Holiday packaging that would make consumers take a second look. The packs had to feel special, dressed-up, and ready for the Holiday parties.

AWARDS:

Graphis: Packaging Gold ‘17









BRANDING, PACKAGING

Adirondack
Bee Co.


This is a project my brother actually commissioned me for. He got into beekeeping in 2019 and recently started to sell the honey produced from his hives. He came up with the name Adirondack Bee Co. because the hives are located in the foothills of the Adirondack mountains on our family farm in Galway, NY. I wanted this design to be simple and functional much like a ‘Posted’ sign you would see on properties up north. We also printed the labels at home on an office printer because it gives the labels a homegrown feel. 

Currently he only sells the honey at local farmers markets but plans to launch an e-com site soon. Also planning to create merch items, extend the product range to include honey infusions as well as create a range of natural soaps so keep an eye out for more to come!









CONCEPT

Arc’teryx Badlands Collection


This is a conceptual campaign for Arc'teryx, the high-end outdoor clothing brand. I had the idea for this collection while rewatching Jurassic Park for the thousandth time. There is a scene in the first 10 minutes of the film of a top down shot of an excavation site in the Badlands, near Snakewater Montana. Now although this isn’t an Arc’teryx fossil they’re digging up, the pose of this dinosaur closely resembles that of the Arc’teryx brand logo. Rather than a full-fledged Jurassic Park collaboration, I aimed for this collection to be a subtle homage to the movie. The Badlands provided the perfect canvas to craft this conceptual outerwear collection around. It seamlessly marries the essence of Arc'teryx and the spirit of Jurassic Park.









CONCEPT

Sailor Jerry x Zach Bryan “Rot-Gut Whiskey”


This whiskey seamlessly blends the artistry and honor shared by both Sailor Jerry and Zach Bryan. Sailor Jerry's iconic tattoo designs were known for their bold and unapologetic style, while Zach Bryan's songwriting is praised for its raw and heartfelt authenticity. Both exude a rebellious and genuine spirit that captivates their audiences, with compelling stories that strike at the heart.









CONCEPT, BRANDING, MERCH

Photodump


This is a personal project close to my heart that was born during COVID. That was a time when I got obsessively back into film photography, immersing myself not only in taking photos but also in the processes of film development and scanning. This renewed passion gave me the desire to create my own film lab. However, the financial feasibility of this dream proved a little out of my reach, at least for the time being.

In anticipation of this future venture, I created this brand identity. My aspiration for this identity was to evoke a sense of nostalgia and timelessness. The subtly refined and utilitarian branding was chosen deliberately to empower the photography of the potential customers to take center stage. 









BRANDING, PACKAGING

HTH Poolcare


Our redesign inspires confidence at shelf and beyond, making it easy every step of the way. Focusing on the end result of a safe, clean pool, our design centers on an image of perfect clear water, creating a consistent brand block across packs. Stripping out all scaremongering and chemical jargon, benefit lead claims, simple iconography, and a consistent hierarchy help navigate the pillars and create distinction. The wave graphic contributes to ease of navigation, clearly conveying tiering of Core, Advanced, and Ultra. And, a complicated chemical story becomes a bold badge on-pack that reinforces our differentiators and delivers on the promise of “here to help.”

AWARDS:

Pentawards: Household Maintenance Shortlisted ‘22,
Creativepool: Packaging Shortlisted ‘22






© CODY HOERAUF 2023