Hey, so I refuse to talk about myself in third person. I’m a born, raised, and currently based in New York creative. I received my BFA in Graphic Design from the Savannah College of Art & Design. With over 8 years of experience in the industry, I have previously worked at Jones Knowles Ritchie and DesignBridge.
Currently I am freelancing and take clients on a limited basis. If you are interested in working with me please inquire about my availability below:
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PACKAGING
Budweiser Summer: States
In Summer 2016, in the midst of heated Presidential debates, Copa America, and the Rio Olympics, Budweiser’s America can stole the conversation. For Summer 2017, we wanted to continue telling Budweiser’s story. We kicked off summer by bringing back our bold America can design, but that wasn’t enough. We wanted to remind Americans that the Bud they hold in their hands was brewed right here in the States.
There are 12 Budweiser breweries across the country, proudly brewing Bud’s distinct golden suds. To celebrate Budweiser’s home-grown pride, Bud replaced the name of their beer with the 11 states that brew Bud: California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio, Texas, and Virginia. We brought to life each state’s individuality.
Budweiser’s State-specific packaging instilled a sense of hometown pride in the states where activated. It continued to sew the seeds of an American-born story and further solidified Budweiser’s place as a national icon.
TYPOGRAPHY:
Ian Brignell
AWARDS:
Graphis: Packaging Gold ‘18,
The One Show: Packaging Bronze ‘18,
Communication Arts: Shortlist ‘18
PACKAGING
Budweiser Summer:
National Parks
For summer 2019, Budweiser wanted to set their sights on finding an American issue that wasn’t receiving as much attention, one that had the potential for mutual understanding through all demographics. Through research, we found that presidential decisions had led to slashed park staff funding, historically-reserved land was now open for drilling, and protections were removed for multiple national monuments. In looking for common ground, we quite literally found the idea- America’s National Parks. Our packaging would become a canvas for the parks to remind the nation of our land’s natural beauty and its need to be protected. To help them through these tough times, Budweiser agreed to donate funds to the parks, for every case sold.
We chose 12 National Parks found in the same states as Budweiser’s breweries and commissioned a renowned American illustrator who specializes in travel poster scenes. Using his skills in showing character and depth within clean, minimalistic scenes, we crafted the design to hero the park’s centerpiece; be it St. Louis’s Archway or Yosemite’s Half Dome. Counterbalancing those with quieter nature nuances: the Coyote roaming Joshua Tree, birds flying across Appalachian clouds, or a sailboat cruising past the Cumberland sunset. As for color, we knew this couldn’t be a Red/Blue issue, but one that centered around the Red, White, & Blue - a patriotic color palette. The featured Red matching the brand’s iconic “Budweiser Red” tone, to help ensure brand recognition.
ILLUSTRATION:
Alex Asfour