Cody  W. Hoerauf

Hey, so I refuse to talk about myself in third person. I’m a born, raised, and currently based in New York creative. I received my BFA in Graphic Design from the Savannah College of Art & Design. With over 8 years of experience in the industry, I have previously worked at Jones Knowles Ritchie and DesignBridge.

Currently I am freelancing and take clients on a limited basis. If you are interested in working with me please inquire about my availability below:



HTH Poolcare

Our redesign inspires confidence at shelf and beyond, making it easy every step of the way. Focusing on the end result of a safe, clean pool, our design centers on an image of perfect clear water, creating a consistent brand block across packs. Stripping out all scaremongering and chemical jargon, benefit lead claims, simple iconography, and a consistent hierarchy help navigate the pillars and create distinction. The wave graphic contributes to ease of navigation, clearly conveying tiering of Core, Advanced, and Ultra. And, a complicated chemical story becomes a bold badge on-pack that reinforces our differentiators and delivers on the promise of “here to help.”


Pentawards: Household Maintenance Shortlisted ‘22,
Creativepool: Packaging Shortlisted ‘22